A bit of press...

So TIFF is officially in town, but it hasn't completely stolen our mojo...

Eye Weekly contacted me today. They're calling us one of their "Best Bets" for next week's issue - which is a very good thing. In my experience, press always brings legitimacy. And a Best Bet is sort of like a recommendation before they've had a chance to review the play (if they get a chance to review it). Considering we'll be halfway through the run before Eye Weekly and/or NOW Magazine prints their reviews (IF they review us, of course), we'll need a bit of preview press to boost our ticket sales...

These days, newspapers offer legitimacy more than exposure. I mean, the exposure is great. But in the world of social media, traditional newspapers are more of a way to tell our audience, "Look, this recognizable media publication thinks we're worth looking at. You should too!"

It's funny. When I first started writing plays 10 years ago - and oddly enough had my first bit of press by Eye Weekly - all you had to promote your play to a wide audience was newspaper coverage. These days, the right blogger can make you famous. An effective Facebook group marketing strategy can sell out shows...

Don't get me wrong though. Every bit of press helps. And definitely, the more the merrier. I'm happy for the vote of confidence from Eye Weekly, and hopefully TIFF isn't so distracting for the tonnes of arts bloggers/media types that are around town right now.

We can use all the help we can get...

Bobman